Latest Work

Camay | Camayzing

By Tim & Joe

Kaleidoscopic colour and bubbles abound in this new spot directed by Tim & Joe for W+K Amsterdam to showcase P&G’s Camay brand of soap, featuring Chinese superstar Momo Wu.

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Pixmania | Pixmaniacs

By Terry Hall

All shot completely in camera, this ad harks to an era where planning, and not ‘fixing it in post’ was relied upon in order to create a great visual effect. The combination of superb art direction, smooth camera movements, performance and some fantastic timing, the result is subtle and yet impressive.

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Lily Allen | Air Balloon

By That Go

Lily is back on form, and with tongue firmly in cheek she and That Go have treated us to some fun and carefree abandon. We’re big fans of both Space Jesus and mycology here at Friend – what’s not to like about that combination?

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Goldieblox | Girls

By Sean Pecknold

Quickly gaining cult status, this spot for toys that encourage girls to get involved with engineering struck a chord all over the world. The combination of the soundtrack, the devilishly clever Rube Goldberg-style machine and the overall theme really invited discussion. Best of all it’s really sweet and full of joie de vivre.

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Sunday Times | Incredible Edibles

By Alphabetical Order

In a blitz of delicious colour and form we see Gizzie Erskine smash a set of dishes that she deems unworthy of inclusion into her collection of recipes compiled in the Sunday Times. Some excellent slow motion destruction and cunning use of everyday objects as the tools that facilitated it, this one is super fun [...]

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London Grammar | Nightcall

By Andre Chocron

In a seamless, circular tracking shot we are presented with a series of tableaux that change with each pass, revealing themes of loneliness and the idea of breaking free from a static existence. With some very atmospheric experimental lighting and some truly unexpected moments, this video represents another great technical and visual achievement for André.

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Nike | Air Max 90

By ManvsMachine

The Air Max is one of the most recognisable footwear shapes of the latter part of the 20th Century, has become a cultural icon and a key addition to wardrobes of people from all walks of life. This film encapsulates the materials, colours and futuristic feel that the shoe embodies with some excellent visuals.

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Inpes | Free

By Kristoffer Borgli

Dynamic, unpredictable and full of life, much like the young people that feature, this film explores the idea of choice during formative years and how we’re all free to choose our experiences with a little bit of carefree abandon. The choices made are generally fleeting – apart from one.

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FRANCE 5 | Idents

By Alphabetical Order

In continuation of the set of idents preceding these, we see visual symmetry and parallels in movement all neatly packaged up in a visually arresting format.

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Converse | Made To Light Up

By Focus Creeps

A cinematic approach that blends high-end visuals with analog video, the Creeps once again demonstrate their ability to capture action which feels of-the-moment and has a natural flow. We trail a group of youngbloods having a fun time on the streets of London wearing sneakers in Converse’s range of glow-in-the dark products.

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Numero 23 | Idents

By Upper First

These idents introduce us to Channel 23′s identity by way of a set of fun visual stories based around a selection of recognisable cinematic tropes. Signature graphic flair and a distinctive feel for each spot make these a treat.

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Arctic Monkeys | One For The Road

By Focus Creeps

Sharp tailoring? Check. Hot guys and hot girls? Oui, oui. Custom leather jacket? Got it. Hot-rodded tractors? Yep, they’re here. Wait, what? Seems like a strange juxtaposition? It totally is, but it’s one that works so well that we’re still in awe of the whole deal.

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Cervera | Sharing


Simple and effortless art direction and framing, coupled with some really fab colour design and lighting, come together to create this fun spot that explores the idea that giving is better than receiving at Christmas. We’re sure everyone over the age of 12 would agree with that.

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H&M | Winter

By Upper First

In this charming and stylised studio-made stop motion piece, we see a number of performers showcase the range of functional outerwear from H&M. Winter has been replicated in several fun, paper-made vignettes and with a poppy soundtrack it’ll have you reaching for your knitwear in no time.

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Beefeater | Alchemy Project – Trailer

By Focus Creeps

In the pursuit of inspiration, Bastille went around Europe to experience unique events and happenings courtesy of Beefeater Gin – all documented in the classic Creeps style. Some brilliant informal camerawork and some really stunning moments make for fun viewing.

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C2C | Delta


CRCR are currently making a name for themselves as the most innovative and technically skilled young animators in the industry. Observing a set of traditional principals that are augmented with current technology, they have created a timeless world full of symbolism and emotion that is frankly staggering in it’s complexity and design.

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Samsung | Life In Every Pixel

By Bruno Aveillan

Shot in the Galapagos, this exotic and other -worldly spot uses a visual effect to describe how this new product from Samsung brings pixels to life. The location, subject matter and cinematography make for some absolutely gorgeous images – this one is sure to impress.

See more work by Bruno Aveillan